Online Gallery for San Diego Photographer and Artist Tyler Jordan

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Stay-At-Home Projects - How I Create an Illustrated Logo

In 2011 I created this logo for Bergie's Pub in San Diego, CA. Since we're all stuck at home in these weird times and people are looking for things to do, I thought I'd share how I create these types of illustrated logos. From quick sketch through to form, shadow and light, I discuss how the concept changes as the project moves forward, with revisions and new ideas. I used a Wacom Cintiq tablet, and to start, the drawings were done mostly in the same way they'd be done if on paper. From there I refine my illustration and switch over to Adobe Photoshop for shadow and light work to add form. Let me know in comments if you'd like to see more videos like this, and stay safe out there, everyone!