Creative studio shoots are a blast when you work with a guy like Art Director, Rich Floyd. His meticulous preparation means everything goes without a hitch, even when an idea involves a crazy shoe sculpture for Dr. Comfort footwear, or even products suspended in air. There are times when I see his sketches and I’m unconvinced that we’ll be able to pull it off with the limited tools we may have available, and this guy puts his MacGyver hair on (jk) and somehow pulls it off, every time. Here’s to all the Rich Floyds in the world. The whole one of them. Oh, and his post work is pro too!